Evaluation Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

 We conformed to media conventions when we used the transitions this is conforming to conventions because other music videos use these transitions The angles and shot types we used is also conforming to media conventions because all music videos use these type of shots and angles such as low, mid angle, high angle and closeup shots. The locations we used is also conforming to conventions because we used iconic London which is also what a lot of other music videos use.

Our media product challenged the conventions of real media products because we didn’t use black and white for the flash back scenes. We also challenged conventions when we had a homeless scene because music videos do not normally show scenes like this but we conformed to conventions with the costumes we used when our model wore an outfit which fit this scene. We challenged conventions when we had a Flash scene at the beginning which was an intro for the music video on 4 music and not many music videos have this intro.

We looked at the forms and conventions by looking at and researching other music videos which helped us to not only see what we needed to include in our video like the breakup scene and the burning of the pictures scene both we felt were mandatory to the music video but also how we could adapt Set Fire To The Rain to make it our own version.

I feel that we have conformed to the forms and conventions in the music video but I also believe that we have challenged them as well by adding scenes which are different to music videos of this scene and with our intro scene to the music video.

4. How did you use new technologies in the construction, research, planning and evaluation stage

I used different technologies in all of the stages which are research, development and post production.  In the planning stage I used a scanner so I could put my paper designs onto the computer, the internet was also the main technology i used in the planning stage to research music videos, lyrics, themes, fonts and all other elements to the video. I also used the internet to research images and lyrics. 

 I used several new technologies in the development phase, such as a video recording camera, video editing machine, premiere pro and InDesign. Most of these technologies were new to me so i had to learn how to use them quickly, the hardest one to learn was Premier Pro.

 In the evaluating stage I used a Sony handy cam video recorder to record evaluation pieces and a scanner to put information and drawings on the computer. Also during the evaluating stage the feedback from our peers and teachers was very helpful and the feedback gathered from the open arts evening helped us refine the music video into the final version.

The main technologies I used in all stages was the video camera, video editing machine, premier pro, the internet and Photoshop. The main areas where my skills in using new technologies that were developed the most was handling the camera, using all of the software but most Premier Pro and research using the internet. The technologies that i already had existing knowledge and skills of were Photoshop and Indesign but these developed especially Indesign when i produced my album booklet.

Evaluation Question 3. What have you learned from your audience feedback?

I have learnt from my audience feedback that my ancillary tasks fit well with my music video. Also I have used good imagery that fit well with the theme of the music video and this portrays in the ancillary tasks. Our audience feedback was vital during production and we asked feedback from fellow students and our teachers who gave us valuable feedback on how we could improve our video.  Also i have learnt that we could have given more emphasis on the breakup scene and as that was a pivotal point in the music video we should have made it a more important element, which would hav emade it moire relatable to the audience.

Please view the video below to view the feedback that i gathered

Evaluation Question 2. How effective is the combination of your main and ancillary texts?

I think the combination of my main task and my ancillary tasks is quite effective because they are consistent, I have used the same logo, image type and colours for my ancillary tasks and I feel that the mood in the ancillary tasks are also portrayed in the music video which is sombre at some points but there is also renewal which is why I used the lighter colours.

With these different moods and the combination of colours, imagery and text I feel that it is quite effective with the message I want to get to the audience whch is renewal. I also feel that the audience can relate to the music video because breakup and heartbreak is common so i felt that this waas a good message to convey to the audience. This is reception theory.

I used several thing continuously throughout my ancillary tasks, these are: the same colours, logo, font, theme and type of image. I felt that these were important points to use continuously because it was important to make it look like they were all part of the same advertisment package. Although I did use some individuality on some of the peices such as on the pull out poster I used an additional font to bring in the audiences attention to the poster and on the magazine advert i used special effects on the logo and image to make it pop out and draw attention to it.

T-shirt Design

For one of the ancillary tasks I decided to design a t-shirt for a concert tour. I used Photoshop, a

template and the Adele logo my group created. Here in the image below you can see there is a front and a back, the Adele logo adds to the consistency of the ancillary tasks.

Acillary task: album final product

Here is my album booklet, it consists of 12 pages including a front and back cover and the songs from the Adele 21 album. I used the same fonts as I did in my other ancillary tasks, I found the album booklet to be quite challenging because of the software I used which was Indesign, I had not used this software much before so the layout was unfamilliar to me. I used the logos from the recording company that records Adele's albums to make it more professional.

Final Video

Here is the finished final version of our music video Adele Set fire to the rain.